Jeff Mills Coastal Vacations Club Blog

How do you describe a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First off, let’s talk about it’s expenses.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.  Actual impressions or exposure to the consumers.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.  But the way a mobile billboard displays it’s message, it is more effective.  And the way it does it is by being right in the consumer’s face.You can’t just ignore it and drive past it.It is stuck with you in traffic right at eye level

This is powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is one of the major problems with traditional forms of advertising like TV or radio.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.  It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are guaranteed exposure.  You are guaranteed to having your message heard and read.What more can a business ask for.

You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion went towards this form of advertising.With all kinds of money being spent, it must be effective.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.

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