A truly inspirational story
In the Philippines, the term junk food is just about synonymous with the Jollibee brand. It took more than simply one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony started his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon city.
in spite of his success with the ice cream parlors, Tony did not stop there. He looked around the globe and saw the kind of success chains like McDonalds were having. Rather than opening a franchise for an existing junk food chain like Burger King or Wendy’s, he decided to grow with the opening of his very own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino folks. Instead of attempting to find out everything from the start, Tony traveled to the U. S. to learn the tricks of the trade from the already established chains like McDonalds. By implementing these tried and tested business practices back in the Phlippines, Tony’s difficult work commenced to pay down when his business started to rapidly expand. The division of Jollibee Philippines actually makes an attempt to serve the specific wants of the Filipino folks and its culture by focusing its product development as well as its marketing and advertsing to target the unique and standard Filipino family.
Today Tony Tan Caktiong serves as a success story and an idol for entreprenuers around the world. This was solified in 2004 when Tony was voted the businessman of the Year by Ernst & Young. The boss man of Ernst and Young, James S. Turley claimed,’These awards are about celebrating worldwide entrepreneurship and the need to repeatedly innovate and expand. Tony’s story is a really uplifing one, on both these counts. We are happy he’s been selected to get this year’s award.’.
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About the Owner: Jeff Mills is a former Youth Pastor who is now a full time internet information entrepreneur, book author, speaker, marketer, and also an avid traveler. To get more free money saving travel tips, read more at his blog at Resorts 360. Plus learn how to make large commissions with your own resorts360 vacation and travel club business with the Resorts 360 (r360). Jeff will teach you "My Story Marketing and Branding", online marketing, outsourcing and Web 2.0 Media Marketing, and invites you to call his home office at 651-769-2189 to join Jeff's team. |
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